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To access this feature, you’ll need to adjust your setting first, as shown below. These are called Geofilters, and they provide another layer of individualization and connection with your local audience. There are more filters to choose from based on where you are located while Snapping. (Pro Tip: If you want to use two filters on a photo or video, hold one thumb down on the first filter, then continue swiping left until you decide on the perfect filter combo.) Add a filter by swiping left on your Snap.Add a doodle by tapping the pencil icon and using your finger to scribble on the screen.Add a caption by tapping on the image or video and typing into the gray bar.Add emojis by pressing the post-it icon, then choosing a fun icon that fit your brand’s voice.Discard your story by pressing the “X” icon in the top left.Once you take a Snap, you have a few options: Now comes the fun part: Deciding how you want to make your Snap Story unique. You can add a lens if you are sharing a photo or video selfie by pressing down on your face until different lens options appear, such as the one pictured below: Snapchat opens to the camera view, so you can tap the icon to take a photo or press and hold it to record a video. You can navigate to your Settings by pressing the icon at the top of your Snapchat view, then by pressing the gear icon, then adjusting who can view your Story under “Who Can…” Creating a Snapchat Story
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To learn more about opening a personal or brand Snapchat account, check out Breton’s article on how to use Snapchat for business.Īdditionally, you should change your Settings so Everyone can see your Stories, instead of just My Friends to promote greater visibility for your brand. The most engaging Snapchat content is authentic to the voice and personality of a brand, so experimenting with what Stories your personal Snapchat friends engage with will be great preparation. My colleague, HubSpot Social Media Manager Marissa Breton, recommends that before stepping behind the helm of a brand’s Snapchat, users play with the Snapchat sharing and editing functionalities with a personal account.

How to Create a Snapchat Story Before You Share In this post, we’re going to specifically zoom in on what goes into creating a successful Snapchat Story, but you can refer to our Snapchat for Business ebook for a more comprehensive look at Snapchat strategy. Brands share Stories to engage with a larger audience for a longer period of time. Story: A photo or video message Snapchat users can view for 24 hours and as many times as they choose within that timeframe.Snaps disappear 1-10 seconds after they are first opened, and they can be customized Snap: A direct photo or video message from one Snapchat user to their Snapchat Friend (or several).What is a Snapchat Story?īefore we get started, let’s review the differences between a Snap and a Story: Here are a few tips on how you can engage your audience with the help of Snapchat, courtesy of HubSpot. Given the fact that the young generation is pretty hooked on to this form of media, it serves as a great opportunity for business if they want to tap into the youth market. One such media that will help you with this is Snapchat. In this situation you tend to venture out into new forms of media that allow you to portray your business in the form of videos and mini stories. If you all may have noticed there is growing in trend in which businesses are using rich media to promote their business. By Scion Social Marketing Strategies Snapchat Snapchat for business September 1, 2016
